AI Citation & GEO Blog

67 articles covering Generative Engine Optimization, AI citation strategy, industry playbooks, case studies, and measurement frameworks. Every article is built from real client proof cycles across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and the OpenAI Responses API.

New to GEO? Start with the GEO fundamentals guide or see how we measure AI citations.

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Research

AI Overviews Cut Your Clicks by 40% — The First Randomized Study and What It Means for Publishers

The Agarwal-Sen randomized controlled trial provides the first causal evidence that Google AI Overviews reduce publisher clicks by 39.8% and raise zero-click searches by 34.5%, with no gain in user satisfaction. This article breaks down the methodology, the surrounding body of corroborating research (Ahrefs 34.5%, Seer Interactive 61%), Cloudflare's pay-per-citation pivot, the EU antitrust landscape, and what publishers must do to survive the click-to-citation transition.

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GEO Fundamentals

How to Get Cited by Meta AI: A Practical Guide for 2026

Meta AI now reaches over 500 million monthly active users across Facebook, Instagram, WhatsApp, and Messenger. Learn the specific signals, content patterns, and entity optimization tactics that get your brand cited in Meta AI responses — grounded in published research and platform behavior.

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Measurement

PNW Vacation Rental AEO Competitor Analysis: Who Wins AI Citations (And Why)

Deep-dive competitor analysis of the PNW vacation rental AI citation landscape. Schema audits, content strategy evaluations, domain authority estimates, and backlink profiles for Vacasa, Evolve, AvantStay, Natural Retreats, and Airbnb. Includes gap analysis showing zero property managers appear in AI overviews — and exactly what it takes to capture that uncontested visibility.

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